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While Bitcoin and Ethereum still struggle to regain strength and re-enter a bullish market—constantly alarming investors and traders with sharp declines toward the lower bounds of the sideways channels they've been in since April—an increasing number of potential retail traders are showing interest in the cryptocurrency market.
According to Google search data, the search index for "Bitcoin" in March 2025 reached 34, the year's highest reading. Google search volume is measured on a scale from 0 to 100, where 100 represents peak popularity during a selected period. The last time the index hit 100 was in December 2017.
The search index for "Bitcoin" was 27 and 31, respectively, in January and February. This indicates a 26% month-over-month increase and marks a reversal in the steady decline observed since November 2024.
Similarly, Google search volume for "Ethereum" also reached a 2025 high of 19 in March, representing a modest increase from 16 in the previous month. As with Bitcoin, Google search volume for Ethereum is based on a 0 to 100 scale. The all-time peak of 100 was recorded in May 2021.
Although the March increase in Google searches for Bitcoin and Ethereum is still far from the previous cycle's highs, it may signal a renewed interest from retail investors. It's also worth noting that despite the volatility of the crypto market, the long-term outlook remains positive. Growing recognition of cryptocurrencies as an asset class, the ongoing development of blockchain technologies, and increasing user interest all point to cryptocurrencies playing a vital role in the global economy.
Some experts in the crypto industry suggest that the recent uptick in Bitcoin interest may be linked to newly announced U.S. tariff restrictions, which have revived the old narrative of Bitcoin as "digital gold" and a "store of value"—especially during geopolitical or macroeconomic tension. This theory is supported by a rise in the BTC-to-SPX ratio, which has increased by more than 8% since the announcement of the new trade policy on April 2. However, a deeper analysis of other assets—particularly gold—shows that it remains the primary store of value and the preferred safe haven, even in today's environment of macroeconomic uncertainty.
Buyers are currently aiming for a return to the $85,000 level, which would open the way toward $86,200—and from there, it's just a short jump to $87,700. The furthest target is the $88,100 zone; a breakout above this level would signal an end to the bear market. Buyers are expected to be at the $83,800 level in the event of a decline. A move back below this area could quickly push BTC toward $82,600, with the final target being the $81,500 zone.
A clear consolidation above the $1,602 level opens a path to $1,641. The furthest target is the $1,681 area; a breakout above this level would signal the end of the bear market. In case of a pullback, buyers are expected at $1,561. A move below this level could quickly send ETH to the $1,523 area, with $1,478 as the furthest downside target.
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